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How Jeff outlined his new book content for his rewrite.What Jeff learned from rewriting and republishing his book.When he decided to switch publishers and how he switched publishing companies.How his book relaunch helped him to build his business.Why Jeff decided to relaunch his book.Listen to discover why he couldn’t move his google reviews to the new edition of his book, the process he used in rewriting his book for the second edition, and his new book relaunch marketing plan. Using a book as a lead magnet, he feels, is the best way to generate high-quality leads for your business. Jeff believes that books are the best lead magnet for your business because the reader invests time with you to get to know you better through your book. In addition, Jeff wanted his book to be a legacy piece for himself and wanted to reach new people for a more significant impact. He rewrote his book, knowing that his latest edition wouldn’t have to be rewritten for another decade. Even though there are new ways of marketing, his Product Launch Formula is a tried and true way to launch your product because the strategies are based on the way humans are influenced and make decisions.Įven though the strategies endured throughout the past two decades, Jeff developed his book and revised his content to change the tools and tactics to meet modern digital marketing. “We’re in an industry where everyone wants what’s new,” says Jeff. With his first version coming out in 2014, Jeff’s book quickly hit the NY Times Bestseller list. Because of the success of his program, his Product Launch Formula has become the gold standard for launching products, services, and even entire brands with huge momentum and great success. Creating the Product Launch Formula, Jeff has become one of the best training programs for launching products, services, and entire brands with colossal momentum and great success. Listen to today’s episode as I talk with Jeff Walker, who has transformed the way products are sold online.
